Maximize your brand and PR return of investment effort
Sometimes it happens overnight and we just loose track of our goals. It happens in our everyday life, and it definitely occurs in the business world more than you might think. Keeping a steady course in the middle of a storm is harder than in the middle of a calm sea, but nevertheless, a challenging task in today’s market. You audience is no different. They are bombarded with ideas, necessities and requirements among millions of other things on an everyday basis. That’s why your effort, either from your communication or Public relation stand point, should be specific and flexible enough to adapt with you and your audience. May you get caught in the middle of a hurricane or a smooth and silky ride, the intention is the same, think ahead and make your ROI worth while.
We have designed and implemented systems for companies and PR firms that allows them to advance and position themselves ahead of the competition.
A system that adapts where you need it, and that molds to your requirements. Keeping your return of investment in good shape for tomorrow’s challenge.
Tagged: Public relation firms, Return of investment, ROI
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- May 26, 2010 – 8:02 am
- Author:
- By Dwaisman
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Old fashion communication investment
No matter what industry you’re in, marketing your product or service can present itself as a bigger challenge than you think.
Sometimes utilizing the regular channels of distribution and communication are not enough, or just not specific enough for your goals. I’m talking about implementing new ways of sharing your information with your clients, in an alternative way, seeking and delivering your content to your real audience. An intelligent system where the communication is presented as a two way street and not as an old fashion magazine Ad or as a 300 DPI full color spread brochure.
The communication scheme is changing, an so should you. People have a reduced attention span due to the amount of information they’re bombarded on a daily basis, so your message should be optimize for your target audience. Set a part a segment of your communication budget and try something alternative. Don’t get caught on a disinformation cycle, utilize your resources to the maximum and expand your effort beyond traditional media.
This holds true to small business, medium business and Public relations firms, Investing in alternative media is the most cost effective way for your ROI
Tagged: new media investment, Public relation firms, small and medium business
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- May 14, 2010 – 6:41 am
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- By Dwaisman
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Old media outlets
We all know that the world we’re living is suffering extreme changes. From the way we communicate to the methods we employ to do business, all small and medium business have to adapt into a new dimension of consumers, communication and marketing.
Public Relation firms are no exceptions . The intense changes on the media itself have pushed them to find new venues and alternatives for their clients efforts and investment. Locking niche sector magazine reviews or articles are not enough anymore, and just a fraction of the complete media effort.
We all know that one of the most cost-effective ways of penetration can be found online instead of the classical media outlets such as newspapers, radio, tv, cable and even segment magazines. It seems that the information turnaround has been reduced considerably, and that the audience expects to be inform, entertained and briefed now, as soon as the news develops.
We have developed several tools specific for the PR marketing and advertising segments. Tools that would allow professionals and clients to reach audiences more efficiently and with a marginal cost. Electronic Newsletters, efficient blogs and social media development that can breach the gap in your online communication effort and could provide you with a better ROI for both of your business.
Tagged: electronic PR, PR marketing, PR online tools, PR tools, Public relation firms
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- April 28, 2010 – 6:30 am
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- By Dwaisman
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As Miguel Angel Ruiz writes on his best-seller book “The four agreements” Be impeccable with your word. This might sound a little strong for some, but it should be one of your communication goals. Being precise on your content and communication not only would allow you a more direct and concise relationship with your clients, but it will also help you define and market your niche. This is extremely important at the time of creating your website or any type of online communication. Define the topics you want to talk to your audience, and follow it through your online digital search engine optimization.
Investing in online marketing and promotion have been proven as the most cost effective way of business. It’s easier to reach your target audience and deliver your message through out a spectrum of formats. Don’t wait, we can turn around your failing communication efforts.
Tagged: marketing online, online digital search engine optimization, SEO
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- April 20, 2010 – 6:34 am
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- By Dwaisman
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Say today we sit down and establish your communication goals for the next couple of months. Say a year from now, those same goals have shifted somewhat into a more specific niche or model. Would it be nice to have your previous history along the way, as a track record of your efforts ? We think so. A database system that manages your data queries, can be the most effective communication choice you could ever choose. Once in place, old and new content can coexist peacefully. Let your potential clients browse through your archives and discover your past challenges as well as your success stories. The Spanish philosopher George Santayana once said: “Those who cannot remember the past are condemned to repeat it” Let’s learn together and never forget where we are and where we are going to.
Tagged: database, ROI, Saving money
- Published:
- March 25, 2010 – 6:46 am
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- By Dwaisman
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Oneblueprint's CMS
Most of the times we don’t realize that, by planning for the long run, we’re in fact saving a lot of time and money. Either by buying in bulk or by being savvy and negotiating every purchase, thinking ahead would help your financial situation on your communication and technology needs.
Many clients want to have a simple internet presence, one that would allow them to connect to a greater audience beyond their local geography. Most of them claim that their content is not likely going to change over time, and because of this, they decide to build a static, not upgradable web page.
CMS, short for content management system allows you to manage your content and information by yourself. It’s a system, that although is slightly more expensive to create, would save you and your business, money and time on the long run. Imagine being capable of including new events on your calendar, or launching a press release and its gallery without anybody else interference.
That’s just one of the many utilities of a CMS. A solution that can help you grow, and one that keeps your customers and clients updated with your news and information.
Tagged: cms, Saving money
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- March 4, 2010 – 9:09 am
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- By Dwaisman
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In the current communication environment, SEO is just as fundamental as your logo design. There’re no quick an easy ‘trick’, that suit them all type of solution, for a sustainable SEO plan. Instead, the process should be conceived from a designing stand point. Make the content be optimized, in such a way, where everybody can have access to it. Highlight your primary objectives. Is your business goal to be between the first couple of results in your trade? Is relevant for your strategy to be among the first ones of your city, area, Zipcode ?
This questions are one of the essential requirements we need to ask to build a successful campaign. One that can show results and improve your sales. Don’t allow your rivals to gain market share just because your information is not properly out there.
Let us help you.
Tagged: Accessibility, optimize your content, Search engine optimization
- Published:
- February 19, 2010 – 7:24 am
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- By Dwaisman
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Everyday there’s a new breakthrough in the way we communicate with each other. Smart PDA and absurdly low budget netbooks PC are the latest affordable, continent to continent, electronic telegram, along with the new launch of all flavors and varieties of smart pads such as the Ipad. Its success or failure is yet to be seen, but one thing is for sure, your content has to be ready and available for everyone. As of right know, no smart phone and smart pad device, is capable of running those nifty and pretty Flash animations that we used, and still, love so much. It’s all about accessibility right now, instant and at your fingerprints. No matter you’re at home, commuting on the train or bus. Aim high, so everyone can see what you’re talking about, no matter what language or culture they’re from.
Tagged: Accessibility, mobile market, optimize your content, ready for everyone ?, Search engine optimization
- Published:
- January 28, 2010 – 9:33 am
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- By Dwaisman
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Is no secret. A calculated communication move can optimize and help you gain on your return. Setting up a new communication strategy should always be inter-twain with your commercial objectives. Having both things defined and chiseled from the beginning would increase substantially your campaign potential and scope. That’s why we always like to set up a very detail, client oriented, plan, that meets your goals and propels your product and services beyond your competition. Strategy is Key!
Tagged: planning, strategy
- Published:
- January 22, 2010 – 7:36 am
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- By Dwaisman
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Braile Keyboard for open Accessibility
Most of the people that uses technology don’t think about it, but accessibility is one of the key elements for the success of any communication. Either by implementing a new website or a device, it’s a fundamental part of delivering your message. Is not just because there’s a world of different devices and firmware upgrades, or because of custom looks for one or another internet browser. Having your content accessible gets the job done, and helps your audience reach what they seek. Easy, without fancy plugins or complex hierarchy, just an easy path from A to B.
We can also say that one of its main advantages can be seen by a minority of blind users. They depend on the content being optimized as text and nothing else, they disregard any fancy image map and flash introduction. They seek the content that can ‘talk’ literally back to them.
Here’s a small summary out from The American Foundation for the blind website:
“Computer users who are blind usually use a screen reader for most computing activities. This, in simple terms, is a piece of software that “figures out” what is on the screen and sends information to a speech synthesizer to be spoken or to a Braille display. The screen reader provides not only output but to some extent an improved (from the blind user’s point of view) interface.”
Is your content ready for everyone ? Is important for your message to reach everyone ?
Tagged: Accessibility, optimize your content, ready for everyone ?
- Published:
- January 14, 2010 – 7:57 am
- Author:
- By Dwaisman
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