Link your print efforts to your online communication

There was a time, where once you completed a new media or advertising campaing, there was no real way of measuring its success. It was an exclusive “branding” investment where your product with a somewhat sub conscience awareness gained some momentum in the physique of your audience.

We like to propose an alternative to this idea. A more challenging and call-to-action response with some exclusive content that could bring advertisers and audience a little step closer.

I’m talking about having your call to action in an interactive way, with a QR code.

QR codes have been around for a long time, and are an everyday thing for Japanese audiences. The development of communication through QR content is getting more traction here in America since allows you to extend the boundaries of your print, billboard and urban communication.

The secret behind this approach revolves around many factors, one of the most important dwells around its relevance, the QR extended content. What new and unique information I might see or experience with my mobile phone after scanning a QR code on my phone.

This technique can be use for a variety of reason, and most of all, as a way of getting analytic information out of your target audience.

Tagged: Print and Interactive, Print and web, QR code, ROI