Among the array of tools and techniques we can use to attract customers to our small and medium business, utilizing a promotional video of your product or service has to be one of the most interesting and enjoyable experience for your audience. Take in consideration the multitude of factors that you can benefit from producing […]
Categories: Online strategy for small and medium business
Tagged: miami beach video production, north bay village video production, online video, produce an internet video, Video communication, Vimeo, youtube
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- October 6, 2010 – 1:11 pm
- Author:
- By Dwaisman
Not long ago I had a meeting with a client at his office. In our phone conversation, I would recall his particular interest in what our company interactive services were, and how we could help him and ultimately also his brand’s online presence. I remember entering the conference room on a Tuesday morning, shaking hands […]
Categories: Online strategy for small and medium business
Tagged: local directories, online digital search engine optimization, Search engine optimization, small and medium business
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- October 3, 2010 – 9:29 am
- Author:
- By Dwaisman
There was a time, where once you completed a new media or advertising campaing, there was no real way of measuring its success. It was an exclusive “branding” investment where your product with a somewhat sub conscience awareness gained some momentum in the physique of your audience. We like to propose an alternative to this […]
Categories: Online strategy for small and medium business
Tagged: Print and Interactive, Print and web, QR code, ROI
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- September 30, 2010 – 8:51 am
- Author:
- By Dwaisman
Sometimes it happens overnight and we just loose track of our goals. It happens in our everyday life, and it definitely occurs in the business world more than you might think. Keeping a steady course in the middle of a storm is harder than in the middle of a calm sea, but nevertheless, a challenging […]
Categories: Online strategy for small and medium business
Tagged: Public relation firms, Return of investment, ROI
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- May 26, 2010 – 8:02 am
- Author:
- By Dwaisman
No matter what industry you’re in, marketing your product or service can present itself as a bigger challenge than you think. Sometimes utilizing the regular channels of distribution and communication are not enough, or just not specific enough for your goals. I’m talking about implementing new ways of sharing your information with your clients, in […]
Categories: Online strategy for small and medium business
Tagged: new media investment, Public relation firms, small and medium business
- Published:
- May 14, 2010 – 6:41 am
- Author:
- By Dwaisman
We all know that the world we’re living is suffering extreme changes. From the way we communicate to the methods we employ to do business, all small and medium business have to adapt into a new dimension of consumers, communication and marketing. Public Relation firms are no exceptions . The intense changes on the media […]
Categories: Online strategy for small and medium business
Tagged: electronic PR, PR marketing, PR online tools, PR tools, Public relation firms
- Published:
- April 28, 2010 – 6:30 am
- Author:
- By Dwaisman
As Miguel Angel Ruiz writes on his best-seller book “The four agreements” Be impeccable with your word. This might sound a little strong for some, but it should be one of your communication goals. Being precise on your content and communication not only would allow you a more direct and concise relationship with your clients, […]
Categories: Online strategy for small and medium business
Tagged: marketing online, online digital search engine optimization, SEO
- Published:
- April 20, 2010 – 6:34 am
- Author:
- By Dwaisman
Say today we sit down and establish your communication goals for the next couple of months. Say a year from now, those same goals have shifted somewhat into a more specific niche or model. Would it be nice to have your previous history along the way, as a track record of your efforts ? We […]
Categories: Online strategy for small and medium business
Tagged: database, ROI, Saving money
- Published:
- March 25, 2010 – 6:46 am
- Author:
- By Dwaisman
Most of the times we don’t realize that, by planning for the long run, we’re in fact saving a lot of time and money. Either by buying in bulk or by being savvy and negotiating every purchase, thinking ahead would help your financial situation on your communication and technology needs. Many clients want to have […]
Categories: Online strategy for small and medium business
Tagged: cms, Saving money
- Published:
- March 4, 2010 – 9:09 am
- Author:
- By Dwaisman
In the current communication environment, SEO is just as fundamental as your logo design. There’re no quick an easy ‘trick’, that suit them all type of solution, for a sustainable SEO plan. Instead, the process should be conceived from a designing stand point. Make the content be optimized, in such a way, where everybody can […]
Categories: Online strategy for small and medium business
Tagged: Accessibility, optimize your content, Search engine optimization
- Published:
- February 19, 2010 – 7:24 am
- Author:
- By Dwaisman