Advertising online in the digital age

Not long ago I had a meeting with a client at his office. In our phone conversation, I would recall his particular interest in what our company interactive services were, and how we could help him and ultimately also his brand’s online presence.
I remember entering the conference room on a Tuesday morning, shaking hands while he said:
“When we started our business, over a decade ago, I remember that when a Miami or Miami Beach executive needed something, he will tell his secretary to get the latest yellow pages. He would instruct her to find the biggest ad available inside our trade, and then to call to the number listed on the guide immediately to set up a meeting”

We both smiled. We both knew those times were over thus his request to help develop a digital campaign for his small business brought me to their conference room that same morning.
In all honesty, this story is all too familiar. What media investment and development, a small and medium business had in the past, is no longer valid or relevant in today’s market. It’s also true that a bigger percent of your audience might be looking for relevant information about your business elsewhere. Having the proper communication strategy in place at the time of purchase should be your ultimate priority.

Are you listed locally ? Are you marketing the proper segment of population ? Is your message accessible to all your prospect clients ?

Having your small and medium business listed in local online directories should be also one of your digital strategy’s priorities. There are many reasons why this is true, among them we can list some of the most important ones:

• Direct access to your services and location
• Listing of your hours of operation
• Directory of your service’s reviews by other users. [ This is particularly important since it reinforces the quality of your services with community’s validation ]
• Direct link to website and specific information.

As we said at the beginning, your message might be somewhat similar but the local and instant listing on an online directory plus the community’s validation, re-enforces your message information across your digital investment.
This is one of many strategies we provide at Oneblueprint Studios for small and medium business. A direct approach to your online communication difficulties and challenges.
If you want to find out more about this topic, we invite you to check how we can help.

Tagged: local directories, online digital search engine optimization, Search engine optimization, small and medium business