There was a time, where once you completed a new media or advertising campaing, there was no real way of measuring its success. It was an exclusive “branding” investment where your product with a somewhat sub conscience awareness gained some momentum in the physique of your audience. We like to propose an alternative to this […]
Categories: Online strategy for small and medium business
Tagged: Print and Interactive, Print and web, QR code, ROI
Sometimes it happens overnight and we just loose track of our goals. It happens in our everyday life, and it definitely occurs in the business world more than you might think. Keeping a steady course in the middle of a storm is harder than in the middle of a calm sea, but nevertheless, a challenging […]
Categories: Online strategy for small and medium business
Tagged: Public relation firms, Return of investment, ROI
Say today we sit down and establish your communication goals for the next couple of months. Say a year from now, those same goals have shifted somewhat into a more specific niche or model. Would it be nice to have your previous history along the way, as a track record of your efforts ? We […]
Categories: Online strategy for small and medium business
Tagged: database, ROI, Saving money
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