One Blue Print studios » optimize your content

Designing with SEO in mind

Dwaisman — Fri, 19 Feb 2010 15:24:32 +0000

In the current communication environment, SEO is just as fundamental as your logo design. There’re no quick an easy ‘trick’, that suit them all type of solution, for a sustainable SEO plan. Instead, the process should be conceived from a designing stand point. Make the content be optimized, in such a way, where everybody can have access to it. Highlight your primary objectives. Is your business goal to be between the first couple of results in your trade? Is relevant for your strategy to be among the first ones of your city, area, Zipcode ?

This questions are one of the essential requirements we need to ask to build a successful campaign. One that can show results and improve your sales. Don’t allow your rivals to gain market share just because your information is not properly out there.

Let us help you.

Optimizing for the new wireless experience

Dwaisman — Thu, 28 Jan 2010 17:33:13 +0000

Everyday there’s a new breakthrough in the way we communicate with each other. Smart PDA and absurdly low budget netbooks PC are the latest affordable, continent to continent, electronic telegram, along with the new launch of all flavors and varieties of smart pads such as the Ipad. Its success or failure is yet to be seen, but one thing is for sure, your content has to be ready and available for everyone. As of right know, no smart phone and smart pad device, is capable of running those nifty and pretty Flash animations that we used, and still, love so much. It’s all about accessibility right now, instant and at your fingerprints. No matter you’re at home, commuting on the train or bus. Aim high, so everyone can see what you’re talking about, no matter what language or culture they’re from.

Accessibility

Dwaisman — Thu, 14 Jan 2010 15:57:56 +0000

Braile Keyboard for open Accessibility

Most of the people that uses technology don’t think about it, but accessibility is one of the key elements for the success of any communication. Either by implementing a new website or a device, it’s a fundamental part of delivering your message. Is not just because there’s a world of different devices and firmware upgrades, or because of custom looks for one or another internet browser. Having your content accessible gets the job done, and helps your audience reach what they seek. Easy, without fancy plugins or complex hierarchy, just an easy path from A to B.

We can also say that one of its main advantages can be seen by a minority of blind users. They depend on the content being optimized as text and nothing else, they disregard any fancy image map and flash introduction. They seek the content that can ‘talk’ literally back to them.
Here’s a small summary out from The American Foundation for the blind website:
“Computer users who are blind usually use a screen reader for most computing activities. This, in simple terms, is a piece of software that “figures out” what is on the screen and sends information to a speech synthesizer to be spoken or to a Braille display. The screen reader provides not only output but to some extent an improved (from the blind user’s point of view) interface.”

Is your content ready for everyone ? Is important for your message to reach everyone ?

Is it all merging into a mobile enviroment ?

Dwaisman — Thu, 07 Jan 2010 16:09:20 +0000

It’s hard to imagine all media converging into a single device or technology. One of nature’s greatest achievements involves its extensive diversity. Technology has had, and continues to show this paradigm repeated in an accolade of shapes, speeds, colors and forms, but in an extent we might end up doing everything with a few minor devices. Cloud computing has shown its power and characteristics. Buildings the size of many football stadiums, linked together to archive a miraculous computing power than is then translated into a powerful search result, video game connection or gps map triangulation in real time. All this served into a marvel and scratch small device that we carry around as if there was an extension of our own body. From the Rolodex, to the pager, to the personal organizer into a world of PDAs. High-end computer resources and power would never disappear, unlike the dinosaurs, but they would become less and fewer than today. The average user would not longer need an expensive and complicated system to browse the web, send email and even write a novel.
Dumb terminals, such as the historic france’s minitel would once again rule the world of telecommunications, but this time they would be tiny and look much cuter.
That’s one it’s extremely important that you content is ahead of its time. An accessible source for all types of access and systems. Mobile devices, webtv, netbooks and laptops alike. Don’t make it hard on your audience, let them reach you in any way imaginable, easier and faster.